The "motoleggera utilitaria vespa", or light motorised runabout, was presented to the public for the first time in April 1946 at the Rome golf club. The leg shield sported the new piaggio logo, which replaced the former aeronautical emblem. The fortnightly magazines "La Moto" and "Motociclismo" dedicated ist cover to the vespa and the new scooter sparked off curiosity, surprise but also certain scepticism among the public. The first firthy vehicles were produced at the pontedera's factory at the sam time of the official presentation. For the first few months the vespa was marketed by the lancia dealer network, and a total of 2,484 were roduced in its first year of life. And so the adventure of the worlds mostfamous scooter began.
SoCal SIDECAR RIDE - 03/20/2021
3 years ago
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